Everybody loves a BARGAIN! And the bargains don't get bigger and better than this.Ulta Bid - Play TV's auction show is not like any other auction show that is out there. That's because it's not just an auction show, it's a Reverse Auction show. Don't bid high, bid low. In fact, you have to bid lower than everybody else who is bidding for the same exciting product. It's a game of skill where you outbid others. And if you think that one bid isn't enough to make you win the prize then don't worry. With this show of Play TV, you can bid 24/7; yes you can bid all day long. So whether you have just woken up, or just going to sleep, or eating lunch or even at work just send in that low and unique bid-Just SMS Bid <amount> to 57575.